Isn’t it a bummer logging into AdWords to examine in your advertisements…solely to see this little message?
Don’t fear – it’s normally fairly simple to stand up and operating once more. Right here’s what you are able to do to your advertisements and touchdown pages to forestall the commonest causes for disapproval:
Checking your advertisements for the commonest errors:
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- The show url in your advert should match the foundation area of the vacation spot url (i.e. touchdown web page):
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- You’ll be able to solely have one show url per advert group
- Be sure to’re following Google’s editorial policy of not being gimmicky or annoying: don’t have extreme punctuation!!!! DON’T USE ALL CAPS. Don’t attempt 2 B cute and write ur advertisements like u textual content, and so forth.
- Sorry pal, however you received’t be capable of promote something Google deems sketchy, equivalent to grownup providers, alcohol, playing, unlawful medicine or weapons. See the full list.
Ensuring your touchdown pages aren’t touchdown you in scorching water
First, Google received’t allow you to ship visitors to a web page that’s underneath building or damaged. And also you shouldn’t try this anyway. Do you actually need to pay to ship individuals to this web page?
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Listed here are some extra guidelines your landings pages have to stick to:
- Your touchdown web page has to work for customers on all browsers, in all areas, and on all units.
- Your touchdown web page can’t have a pop up.
- You’ll be able to’t do “information harvesting“, that means you provide a free reward or incentive in change for private data (equivalent to full identify, e-mail, mailing deal with, social safety, costume dimension).
Make no mistake: there’s nothing flawed with a reputable enterprise doing lead gen via AdWords. HubSpot’s touchdown web page under, which is hooked up to an actual web site and promotes an actual enterprise, is completely positive. Simply don’t cross the road into data harvesting.
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When you’ve got a type on the web page, you must also embody a privateness coverage. Utilizing a lightbox ensures that your customer can assessment the coverage however doesn’t have to go away the touchdown web page and may subsequently full your single call-to-action.
It’s also important that you’re seen as an actual enterprise. Google is strict relating to advertisements utilizing domains which might be really associated to the enterprise that’s being marketed.
And you probably have a reputable web site and a sound cause for accumulating delicate private data, equivalent to financial institution accounts, bank card numbers, social safety numbers or driver’s licenses, the info needs to be transmitted securely over an SSL (https) connection.
So why on earth did they reject my superior advert?
In case your advertisements hardly ever get disapproved, you’ll be able to merely hover over the bubble underneath the “standing” column of every advert to seek out out why it was denied:
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However in the event you work in a discipline that tends to set off Google’s screens and your advertisements get disapproved frequently, you may need to customise your columns so you’ll be able to see the disapproval cause for a number of advertisements at a look.
To customise your columns (as of the date of this submit – do not forget that the AdWords interface adjustments on a regular basis so don’t hate me if these steps change), click on on Advertisements -> Columns -> Customise columns:
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Then add coverage particulars and click on apply:
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You now have a column that exhibits the rationale why your advertisements have been disapproved, together with hyperlinks to extra data:
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How do I get my advert permitted after disapproval?
Fortunately, Google believes in second probabilities. When you’ve pinpointed the rationale your advert or touchdown web page was disapproved and made the suitable adjustments, you’ll be able to resubmit it for assessment. There’s a unique course of, relying on whether or not it was the advert or the touchdown web page that triggered the unique drawback.
In case your advert was the wrongdoer, merely make the mandatory adjustments. When you click on “save”, the advert will mechanically be submitted for assessment. The standing will change from “disapproved” to “underneath assessment” or “eligible”. Approval usually takes a day.
If the touchdown web page triggered the disapproval, it’s important to fill out a brief type to request a manual review.
Whereas it’s irritating to log in to your AdWords account and discover disapproved advertisements, it’s not the top of the world. As we’ve seen, it doesn’t take a lot time to appropriate the commonest errors, resubmit, get permitted, and be again on monitor with promoting.