Everybody is aware of that it’s best to use touchdown pages with lead gen varieties to gather emails to construct your record, however the inverse can also be true. You need to be sending your e mail advertising campaigns to touchdown pages, and right here’s why:
- You possibly can goal the messaging particularly to your e mail content material – one thing you possibly can’t do should you’re linking out of your e mail to your homepage or another web page in your website.
- You may get real-time conversion and visitors stats to measure the effectiveness of your marketing campaign.
- You possibly can A/B take a look at your touchdown pages to optimize them for larger conversions.
- Your emails could be shorter and extra succinct, as nearly all of the content material could be positioned in your touchdown web page. It will enhance your possibilities of the e-mail being learn the entire means although, and makes your CTA greater in relation to the size of the e-mail.
Tip: Ship plain textual content emails. Not solely do they show correctly in all e mail readers (versus HTML emails that may get blocked or present poorly), however in addition they look extra private and tent to carry out higher.
Simply keep in mind, touchdown pages are your buddy for either side of the e-mail advertising course of. And with that in thoughts, take pleasure in that stats within the e mail infographic under, and keep in mind to share the Tweetable suggestions on the backside of the publish so that you’ll sound like an e mail professional.
Tweetables
Share these stats together with your followers. And don’t fear, you possibly can change the tweet textual content earlier than it goes out.
- 77% of U.S. on-line shoppers say they’ve turn into extra guarded about giving corporations their e mail tackle
» Tweet This « - 18% of U.S. on-line shoppers say they by no means open e mail from corporations
» Tweet This « - 54% of individuals stated they unsubscribed as a result of emails got here too incessantly
» Tweet This «
