Hello, I’m Corey. Are you an idealistic marketer, like me?
That’s—do you intend your advertising campaigns by pretending technical limitations aren’t a factor and simply map out the best expertise you need to your prospects from first impression to ultimate conversion? Like this:
A photograph of my precise marketing campaign move on the whiteboard.
In case your whiteboard appears this optimistic, learn on. We’ll nerd out collectively.
After us idealistic entrepreneurs are achieved dreaming about our good marketing campaign construction from begin to end, the cruel actuality units in: technical limitations are undoubtedly a factor. When the time comes to determine tips on how to truly do one thing somewhat loopy, like increase lead information or enrich it with further information pulled from ‘the web’, issues get a lot trickier. However in case you’re devoted to the marketing campaign you mapped out, you actually wish to make it occur.
Typically, you’ll ask a developer for assist and listen to, “Positive it’s doable. I’ll simply want two weeks to code it up. Log a request and we’ll prioritize it towards all the opposite requests for my genius.”
We each know you’re not logging that request, as a result of it’s not getting prioritized.
Finally, you run a marketing campaign that appears precisely like what you’ve achieved earlier than, or what everybody else is doing, as a result of it’s comparatively straightforward for us—lowly entrepreneurs—to tug off by ourselves.
It’s infuriating.
Can’t we Execute Extra Subtle Advertising and marketing?
Is it an excessive amount of to ask that we will create regardless of the hell we dream up, so we will push the business ahead? To ship the expertise we expect may make a distinction to our prospects—one they could even take pleasure in?
Not if we have to depend on devs to assist construct our lead administration or the integrations element of our campaigns for us, sadly.
Nonetheless, I’ve discovered that increasingly more usually I don’t must have these futile conversations with builders. Trendy martech has introduced us instruments to assist, and the device that comes up most frequently for me is Zapier.
Your Advertising and marketing on Zapier
Have you ever ever punched above your weight at work and solved an issue that that you just’re completely unqualified to unravel? It. feels. so. satisfying. You’re feeling manner smarter than you truly are.
I acquired that feeling once I used Zapier with Unbounce for the primary time. I nonetheless get that feeling as we speak. In case you dream sufficiently big, and might join the fitting instruments collectively, you may pull off marketing campaign workflows that really feel virtually unimaginable.
Precisely how I felt having used Zapier for the primary time.
Most just lately, I attempted to execute the marketing campaign within the whiteboard photograph above (the one above the Dragonball Z meme). The marketing campaign—known as Conversion Quest—challenges PPC entrepreneurs working in companies to double the conversion charge of one in every of their consumer’s touchdown pages in 30 days.
When planning this marketing campaign, I needed to have a prospect fill out the shape on a touchdown web page with the present date (once they had been “beginning their quest”), and their present conversion charge. From there, they’d obtain an e-mail confirming their personalised quest objective and deadline by which they’d ideally full the problem (The e-mail was to mechanically pull in somebody’s goal conversion charge and their customized due date a month out).
After all, once I’d deliberate this move, there was no technical solution to magically embrace a doubled conversion charge and customized due date instantly in every prospect’s followup message. That’s till my colleague jogged my memory of Zapier Formatter, which lets you manipulate your lead information earlier than it goes into your advertising automation platform (or CRM, or Electronic mail Advertising and marketing Service, or wherever different device you may consider). Simply half-hour later (and with out approaching our dev staff), I had augmented information going into our advertising automation platform.
Now Conversion Quest runs with customized information within the followup, all due to a fast Zap (a preconfigured integration template connecting two or extra apps).
Right here’s an instance of the message I ship in that marketing campaign:
Right here’s a pattern of the e-mail I manipulated information with through Zapier to personalize.
Now, are you going to want to make use of Zapier so you may construct Conversion Quest?
No (that’s my nice thought)… However my wager is you’ve acquired superb marketing campaign concepts for which Zaps may show you how to create a constant (higher!) expertise to your leads, and show you how to cease counting on builders. As a bonus, Unbounce now has Integrations Powered by Zapier out there proper within the builder, so you are able to do this tremendous shortly, with out ever leaving Unbounce.
Right here’s only a sampling of the Zaps out there proper in Unbounce. There are 60+ proper in app, and with a Premium Zapier account you may entry over 900!
Let’s dig into the flexibility for a second.
Leveling up your advertising (and not using a line of code)
You would use Unbounce’s Integrations Powered by Zapier if…
1. You should join a consumer’s hodgepodge of instruments
On this case, you’re a advertising company that should construct high-converting lead gen touchdown pages, overlays or sticky bars that hook up with something and every thing your shoppers use, which may embrace:
- Hatchbuck
- Base
- Comply with Up Boss
- Agile CRM
- Pipedrive
- Salesforce
- HubSpot CRM
- Capsule CRM
- PipelineDeals
Just a few fast Zaps can join your lead information to the entire above.
2. You wish to use an current CRM or advertising automation platform, with customized touchdown pages/Unbounce
In case you’re utilizing a device that requires you to make use of inflexible kinds or touchdown pages, however you’d slightly have customized touchdown pages that look nice, convert like loopy and provide you with extra management over the expertise, you’d merely Zap collectively your touchdown web page builder with instruments/platforms like:
- GoToWebinar
- Marketo
- Salesforce
- Pardot
- MailChimp
3. Your CMS or Advertising and marketing Automation device doesn’t enrich your information for you
With Integrations Powered by Zapier, in case you acquire a lead in Unbounce, Zapier can enrich the lead’s profile with further information (utilizing, for instance, the lead scoring Zap) en path to wherever you’re storing your leads.
4. Your gross sales staff want to be notified instantly when an excellent certified lead is available in…however they by no means test their e-mail
For this, you may strive sending notifications through the next Zaps:
- SMS integration
- Slack
5. You’d prefer to route results in particular salespeople in your CRM relying on the data a prospect submits in a kind
Joe Savich from Altos gave this a strive in Unbounce, and had excessive reward for this e-mail parser Zap:
“It’s fairly good. The combination powered by Zapier was tremendous straightforward to setup…I used to be capable of create a lead notification with a situation that, relying on which customized subject was chosen, would ship that result in the suitable gross sales staff. My consumer thinks I’m a magician! I may see this getting used rather a lot going ahead.”
Total, of all of the characteristic releases in my 4 ½ years at Unbounce, Integrations Powered by Zapier is my all time favorite. Zaps from proper inside our builder empower entrepreneurs to do belongings you shouldn’t be capable of do, with out builders. They usually make you’re feeling actually sensible.
In case you’re dedicated to driving our business ahead with some next-level advertising (that will look unimaginable at first look), I’d urge you to strive zapping some connections collectively and getting inventive. You would possibly shock your self, or higher but your boss or shoppers.
