How to create a WordPress landing page

A touchdown web page is a stand-alone web page in your web site that encourages guests to take a single motion. Touchdown pages strip away alllll the noise of an everyday internet web page and give attention to a single product, service, occasion, e-book, or white paper. 

On this case, the touchdown web page is asking you to obtain a information—precisely what you anticipated to seek out if you clicked on the advert.

Now, think about you had clicked that advert and ended up on a web page the place you needed to scroll and click on via to seek out the promised information. Irritating, proper? Probably, you’d bounce off the web page since you’re, ahem, you’re busy and don’t have time to look your entire web site. 

Since touchdown pages are sometimes the primary expertise a possible buyer can have with your corporation, delivering what you promised in your advert is crucial. Any friction will annoy customers, and so they most definitely gained’t return. (And we’re positive you don’t need that.)

So, these are touchdown pages. Construct ‘em on a WordPress platform, and so they turn into WordPress touchdown pages. 

Whereas WordPress touchdown pages can and ought to be used strategically all through your advertising and marketing campaigns, they’re extra sometimes related to paid promoting. You’ll see an entire slew of locations under the place you would possibly think about using touchdown pages in your advertising and marketing channels.

As a common rule o’ thumb, in case your web site is constructed on WordPress, you then’ll need to construct your touchdown pages on WordPress as properly. It makes it simpler so that you can handle all of your pages (common internet pages and touchdown pages) in a single platform. It’s referred to as comfort, child.

To not point out, sending guests to a common web page in your web site might be extra pricey. In accordance with the Unbounce Benchmark Conversion Report, pages with one CTA resulted in a 13.5% conversion charge in comparison with 10.5% for pages with 5 or extra CTAs. 

A 3% conversion enhance is a fairly darn good purpose to make use of a touchdown web page. On high of that convincing quantity, listed here are another advantages to utilizing WordPress touchdown pages:

WordPress is understood for its user-friendly interface, even for newcomers. With a treasure trove of themes, web page builders, and plugins at your disposal, you’ll be able to tailor your touchdown web page’s design and performance to your particular wants and branding.

WordPress is inherently Search engine marketing-friendly. Heck, WordPress and Search engine marketing are virtually synonymous. In case you’re hungry for that coveted high spot on Google’s search outcomes, further Search engine marketing plugins are like including turbo boosters to your web site. They’ll supercharge your touchdown pages, making them irresistibly scrumptious to engines like google. Yum. 

A lot of WordPress themes and web page builders have your again in relation to cellular responsiveness. These themes be sure your web site seems to be and works properly, irrespective of the scale of the display: no fuss, no frills, simply practicality in motion.

WordPress is a flexible platform and a pure match with many different instruments and companies.

You’ll be able to simply hyperlink your WordPress touchdown web page up along with your electronic mail advertising and marketing, analytics, CRM, and social media—making a useful ecosystem for all of your on-line wants. The world is your oyster.

Right here’s the fast reply: a WordPress web page acts as any ol’ web site web page, with many locations to go and lotsa’ content material and distractions. A WordPress touchdown web page, nonetheless, has one job, and that’s to information guests to take one single motion. It’s similar to every other touchdown web page however constructed with WordPress. 

Each click on on an advert is a step in the precise course, they are saying (and by “they” we imply us.) Advert clicks present you’ve completed an important job creating curiosity, however essentially the most crucial half comes after the clicking—whether or not its signups, downloads, or purchases you’re guiding of us to. 

So the strain is on for a fast conversion. How do you face the hearth? By creating landing pages with these key elements under to keep away from the bounce and as an alternative convert guests into leads or prospects.

On the subject of your WordPress touchdown web page, it’s all about sustaining a harmonious connection along with your advert. Meaning preserving the message and design aligned. Consistency is the key sauce that ties all of it collectively.

Your headline and hero picture are the true showstoppers of your WordPress touchdown web page. They’re the primary issues of us see, so it’s important to maintain it snappy, seize consideration, and ensure it clearly conveys the worth proposition or provide. 

Though touchdown pages are sometimes brief and candy—like conventional squeeze pages that solely embrace a headline and electronic mail seize kind—a few of ‘em embrace extra supporting copy than others. These additional particulars would possibly persuade somebody to obtain your white paper relatively than bounce from the web page. 

Do not forget that your touchdown web page is there to do one job, so maintain your copy clear, concise, and targeted to keep away from distracting your customer from the message.

Bonus tip: should you need assistance writing compelling landing page copy, strive utilizing Smart Copy that will help you put all the precise phrases collectively utilizing AI.

With out runnin’ the danger of turning your touchdown web page right into a sales page, embrace just a few particulars of the advantages of your provide and supply a listing of options in the event that they add worth to your web page. 

One other factor that may increase up some belief along with your web page guests is buyer testimonials. Whereas not at all times neceassry, they do present a type of social proof that may construct credibility. Actual-life experiences from others are priceless— they can provide new guests to your web page the push they should take motion.

In case your purpose is lead generation, you then want a spot for guests to enter their information. 

Hold your lead seize kind as brief as doable to cut back friction however gather sufficient knowledge in your wants. Some of us solely ask for an electronic mail deal with, whereas others would possibly ask for extra info for future segmenting. 

For instance, should you promote pet merchandise, you could need to ask guests what sort of pet they’ve (is it a cute kitten? Pet snake?) so you’ll be able to ship personalised electronic mail campaigns and retarget adverts.

Bonus tip: There’s, the truth is, a psychological side to how many form fields to incorporate to assist enhance/enhance conversions.

The CTA button in your touchdown web page continues your new lead’s journey. It’s an important a part of the entire conversion equation and requires simply as a lot thought as your hero image and headline. Write the mistaken factor as your CTA, and you would lose a lead, even when they’ve taken the time to fill out your kind. 

Relying on the format of your web page, your CTA may be proper after the headline. However, in case your web page features a lead seize kind, your CTA will go underneath the shape.

Use action-oriented language in your CTA like “Get began,” “Obtain now,” or “Request a quote,” which tells guests precisely what to do subsequent or what’s going to occur once they click on the button. In case your touchdown web page extends past the fold (something that requires scrolling in your web page), add your CTA button just a few occasions to encourage clicks and get rid of any additional effort in your customer—like scrolling again to the highest of the web page or having to scroll all the way in which to the underside. We’re all busy right here.

Though this isn’t instantly associated to any on-page components, guarantee your touchdown web page is totally responsive and appears and features properly on cellular gadgets. 

Many guests could entry your web page from smartphones or tablets, and something off-putting, like an unreadable headline, could trigger them to bounce. In Q1 of 2023, 95.3% of the world accessed the web by way of cell phone, in comparison with 57.9% by way of private laptop computer or desktop. So prefer it or not, every thing you do ought to be mobile-friendly. 

Now that you simply see the worth in creating touchdown pages in your advertising and marketing campaigns, let’s get to the how of making a high-converting touchdown web page in your WordPress web site. 

For the sake of this tutorial, we’ll assume you have already got a WordPress website. 

You’ve gotten a number of choices to construct your web page. 

• Rent a programmer to construct one from scratch. This selection can get pricey should you plan to construct a number of pages, plus it takes time to seek out the precise developer who understands the wants of your corporation. 
• Use the default WordPress block editor. You’ll have to study some fundamental HTML code and a programmer to make vital design modifications.
• WordPress touchdown web page builder. A visible drag-and-drop builder is the simplest choice that requires zero coding and gives you entry to lots of of customizable templates.  

Relying on scope and scale, all choices have their worth. But when we’re good mind-readers, we all know which one you’re eyeing by now. 👀

Since we prefer to hit the straightforward button round right here as a lot as doable, this tutorial will present you tips on how to create a landing page in WordPress utilizing the Unbounce templates and drag-and-drop web page builder. We may be biased, however we do suppose it’s the most effective WordPress touchdown web page plugins round.

Right here’s a step-by-step information to making a WordPress touchdown web page.

First issues first. Head on over to your WordPress web site, login and navigate to your dashboard. 

On the left aspect of the web page, discover “plugins” and click on on it. This may open up a drop-down menu and likewise take you to the plugins web page.

Subsequent, click on on “add plugin.” Within the search bar, kind in “Unbounce Touchdown Pages,” and it’ll convey up the plugin to put in. 

When you’ve clicked “set up” after which “activate,” you’ve efficiently put in the plugin, and also you’re able to construct your first WordPress touchdown web page. Congrats.

In case you haven’t already, join an Unbounce account. There’s a free trial interval, so you’ll be able to discover its options and resolve if it meets your wants.

Subsequent, log in to your Unbounce account and click on on “Create New.”

Unbounce leaves the extent of customizing and creativity as much as you. Ain’t that candy?
Choose the Classic Builder should you choose extra management over your design with drag-and-drop options. Or choose the AI-powered Smart Builder should you’d relatively begin with one in all Unbounce’s high-converting, ready-to-use landing page templates.

From right here, you’ll be able to comb via over 100 WordPress landing page templates and decide one which matches your marketing campaign targets, or you’ll be able to reply just a few questions on your web page targets with Good Builder, and our AI will counsel the very best WordPress touchdown web page template for you.

Change colours and fonts, swap out photos, and replace the heading and textual content to match your branding and marketing campaign targets. 

In case you’re struggling to fill within the textual content, activate “enhanced copy,” Good Copy will enable you to fill within the blanks based mostly on just a few model descriptor prompts like target market. (Clippy ain’t obtained nothing on this AI.)

It’s time to take your superior new WordPress touchdown web page dwell. Listed here are the quick-fire steps:

1. Click on the “Publish” button in Unbounce.

2. Because you’ve already put in the WordPress plugin in your web site, you have to add your touchdown web page to WordPress to attach your area to Unbounce. Out of your Unbounce dashboard, choose “Domains” on the left aspect of your display. When you click on that, you’ll be prompted to pick out “Join a WordPress Area.”

3. With the Unbounce WordPress plugin put in and linked, you’ll be able to embed your Unbounce touchdown web page into your WordPress web site. Head again to your WordPress dashboard and click on “Pages” on the left-side menu.

4. Then, click on “Create a brand new web page” or edit an current one the place you need to show your new touchdown web page.

5. Within the web page editor, you need to now see an “Unbounce” button or part. Click on it.

6. Choose the Unbounce touchdown web page you need to embed from the record of your Unbounce pages. 

7. Customise the settings if needed, and click on “Insert.”

8. After embedding your Unbounce touchdown web page into your new WordPress web page, you’ll be able to publish it in your web site. Click on “Publish” or “Replace” to make it dwell.

At all times check your touchdown web page—at all times check every thing, for that matter—earlier than sending site visitors to it. The very last thing you want is to spend cash selling it solely to find it’s filled with glitches. 

Test kind submissions, hyperlinks, and cellular responsiveness. You should definitely check it on just a few totally different browsers, and ensure it features as anticipated inside your WordPress web site. 

Now that your Unbounce touchdown web page is embedded into your WordPress web site and also you’ve examined it to make sure every thing works (phew), it’s time to start out driving site visitors to it. 

Though touchdown pages are sometimes utilized in PPC advert campaigns, nothing is stopping you from selling them in your different channels, as properly. Assume electronic mail advertising and marketing, social media, retargeting campaigns, and extra.

Listed here are just a few concepts to get your WordPress touchdown web page round:

• E-mail advertising and marketing: Leverage your email list by sending focused electronic mail campaigns that direct subscribers to your touchdown web page. Use your superior copywriting expertise (or Smart Copy) to craft catchy copy and subject lines that entice individuals to click on via to your web page.
• Social media: Share your touchdown web page in your social media profiles instantly in a publish that highlights the advantages of your provide. Embody a transparent CTA or add it to your bio with a hyperlink to the touchdown web page. 
• Content material advertising and marketing: You probably have a weblog or create different sorts of content material, promote your touchdown web page inside your articles or weblog posts when related. For instance, should you’re providing an e-book, embrace a CTA to the touchdown web page in associated weblog posts.
• Retargeting: Implement retargeting or remarketing campaigns to achieve guests who’ve beforehand interacted along with your web site however didn’t convert. Present them tailored ads that encourage them to return to your touchdown web page.