How to grow your sales with Shopify landing pages (examples + best practices)

Some of these touchdown pages are just like the cheerful greeters at a flowery gala. They’re the very first thing guests see they usually’re usually used for announcements, age verifications, or particular promotions. Splash touchdown pages are designed to be transient, impactful, and straight to the purpose—like a billboard that catches your eye and sticks in your thoughts lengthy after you’ve pushed previous. (Wish to study extra about splash pages? We’ve got you covered.)

Image a pink carpet occasion in your product—that’s your product launch page. It’s the place your newest and biggest providing will get all of the highlight. These pages are just like the drum roll earlier than the massive reveal, designed to create hype, anticipation, and a little bit of FOMO. It’s not nearly displaying off your product; it’s about making it the star of the present.

Lead generation pages are all concerning the give-and-take. Supply one thing irresistible, like an exclusive ebook, a tempting discount code, or insider entry, in trade for contact particulars. Consider it as a pleasant handshake, opening the doorways for future conversations and gross sales.

These pages are tailor-made to focus on particular gross sales occasions like Black Friday, Again to College, or that actually massive American soccer recreation with the extremely costly commercials (you understand the one). They’re just like the celebration planner of your Shopify retailer, showcasing one of the best offers, limited-time presents, and must-have merchandise. They create a way of urgency that’s as efficient as a countdown timer on New Yr’s Eve (however with out that drunk particular person making an attempt to present you undesirable smooches).

Each retailer has a prime salesperson, that one ace who’s received the entire gross sales method down pat. Sales landing pages are like that saleperson—they’re centered, direct, and all about changing guests into consumers. Each ingredient—from the headline to the images to the CTA—is designed to guide the shopper to at least one factor: sealing the deal. It’s like having a private shopper who helps you discover precisely what you want, convinces you why you want it, after which guides you to the checkout.

Think about a touchdown web page that is aware of precisely what you need, like a barista who remembers your espresso order. That’s the focused marketing campaign web page. Designed for particular audiences or marketing campaigns, these pages converse on to a specific group’s wants and pursuits. Whether or not it’s for yoga lovers, tech geeks, or fashionistas, these pages resonate with their viewers, making them really feel just like the web page was made only for them.

Tons of firms that promote on Shopify ship visitors from their paid campaigns on to product pages on their web site. And, certain, that works properly sufficient for a few of ’em. In any case, your website provides folks a high-level overview of your product providing that touchdown pages often don’t.

However the actuality is that in case you’re not utilizing touchdown pages to prime guests for buy, you’re not changing to your potential.

Let’s say you’re operating a seasonal marketing campaign round Black Friday. You’ve received all of your Facebook ads arrange and able to go. You hit the pink launch button, and… oh no. Your relevance rating is crying for assist since you’re sending individuals who clicked a Black Friday advert to a generic product web page.

Not solely that, however you’re creating an terrible expertise for guests. The place they wound up doesn’t match the advert that they clicked. They’re confused, possibly even annoyed. You’ll be able to kiss that conversion goodbye.

Now, contemplate the benefits of sending your traffic to a dedicated landing page earlier than they hit your on-line retailer:

Pushing consumers to a run-of-the-mill product web page isn’t very best for the reason that web page most likely wasn’t designed to handle their wants particularly. The easiest way to drive ecommerce sales is by pairing custom landing pages with extremely focused advertisements or emails that will help you attain a particular viewers at a particular time with a particular supply, encouraging them to take a particular motion.

Test, test, and test some more—by utilizing A/B testing and conversion optimization (with instruments like Smart Traffic) to  tweak your messaging and design components, you’ll be able to squeeze much more conversions outta your campaigns.

The product pages that come pre-packaged with themes on ecommerce platforms are supposed to be modified to fit your model, however most companies simply add their content material and start sending traffic. Which means numerous ecomm manufacturers present up the identical, with product pages that lack distinguishing options or significant element.

With touchdown pages, you’ll be able to present a very custom-made model expertise earlier than guests even hit your web site—so as soon as they do, they’ll be prepared to purchase.

We’ll be the primary to confess there are many head-turning product pages on the market. The difficulty is that the majority of those pages have been custom-built by specialised groups who converse Liquid code—and that’s mirrored of their price.

Then there’s the time dedication. Say you’ve determined to not run a Valentine’s Day marketing campaign, however then you will have a last-minute change of coronary heart. Your dev received’t recognize your name at 3 am, asking ’em to place collectively a product web page. (And your designer, copywriter, and different staff members received’t be throwing you a celebration, both.)

In case your customer clicks on an advert asserting a reduction in your hottest line of sneakers however lands on a web page the place they don’t instantly see that provide, they’ll most likely get annoyed and bounce. 

You’ll be able to present a a lot better expertise (and improve the percentages of getting conversions) in case you create landing pages that completely match the messaging that originally introduced the shopper to your ecommerce retailer.

Most product pages include tons of distractions: website navigation, hyperlinks out to evaluations, a number of calls to motion. There are many methods for guests to wander away within the midst of constructing a purchase order.

However, your touchdown web page is completely laser-focused on getting folks to transform. Fewer distractions imply decrease bounce charges, which suggests extra gross sales.

The most effective tips for constructing a touchdown web page on Shopify are lots like every other landing page best practices: message match, context of use, that sorta factor. Nonetheless, there are some particular issues you are able to do in your Shopify pages that’ll give them that additional oomph.

Listed below are some ideas to bear in mind when you’re constructing your Shopify touchdown web page:

Begin by asking, “What’s my endgame right here?” Are you trying to skyrocket gross sales for a brand new product, grow your email list, or promote a seasonal sale? Your aim is the North Star guiding your complete touchdown web page voyage.

This is your “why.” Why ought to guests care about what you’re providing? It’s the guts of your touchdown web page, and by retaining this top-of-mind you’ll be able to guarantee each element of the page is related and clear.

Dive into the minds of your target audience. What do they want? What retains them up at night time? The higher you perceive them, the extra tailor-made your touchdown web page will be.

Changing in ecomm is all about the advantages of the product. How does it enhance your goal buyer’s life? Assume via the entire potential advantages of your product (even the obscure, much less tangible ones) and be sure to’re highlighting them in your touchdown web page. 

Your landing page copy needs to be as persuasive as a late-night infomercial host however far more genuine. Interact, inform, and entice. Each phrase ought to serve a objective. If you happen to’re probably not into copywriting, no downside—our AI copywriting tool Good Copy can generate all of the high-converting copy you want with the press of a button.

Your call-to-action needs to be clear, punchy, and unattainable to disregard. Preserve it particular and interesting so guests can be extra more likely to click on. (And it’s okay to make use of completely different wording throughout a number of CTAs on a single web page, so long as all of them level to the identical vacation spot.)

Individuals are visible creatures. Use powerful images and an eye-catching design to maintain them glued to your web page. It’s just like the visible equal of a page-turner. And wowing your viewers together with your design will be fairly straightforward in case you’ve received lots of landing page templates to select from.

That is the cherry on prime. Buyer testimonials, evaluations, endorsements—they’re the trusty sidekicks that give your landing page credibility and attraction.

Familiarize your self with ideas like social proof and scarcity. For instance, you may wanna embody messaging round time-based (“just for the following 24 hours”) or product-based (“solely 10 left”) shortage to drive landing page conversions.

The timing of your ecomm campaigns is large. Nobody needs to listen to about your New Yr’s sale in February, so get crackin’ on these touchdown pages and launch your subsequent marketing campaign yesterday.

In as we speak’s world, not optimizing for mobile is like forgetting to place cheese on a pizza—an enormous no-no. Guarantee your touchdown web page appears to be like pretty much as good on cell because it does on desktop.

Launching your touchdown web page isn’t the tip. It’s like planting a backyard: It wants common care. Use instruments to research efficiency and don’t be afraid to tweak. Preserve testing completely different components—from headlines to images to CTAs. Keep in mind, there’s at all times room for enchancment.

Simply because it’s a touchdown web page doesn’t imply you ignore SEO. Embody related key phrases however don’t overstuff them like a Thanksgiving turkey. Make it pure.

In case your web page hundreds slower than a snail crossing a sidewalk, you’ll lose guests. Optimize images and streamline components for quicker load times.

Now that you understand how and why Shopify touchdown pages can add some awesomeness to your ecommerce store, let’s get into the small print of tips on how to make it occur.

Shopify gives their very own in-house touchdown web page templates, which makes it straightforward to create fundamental, generic touchdown pages. Nonetheless, as we talked about above, “fundamental and generic” isn’t nice for grabbing consideration and making an impression, so if you wish to stand out from the group you’ll most likely wish to discover the opposite choices beneath.

Shopify has their very own template language referred to as Liquid, which lets you create a touchdown web page from scratch by enjoying with the code and crafting it nonetheless you want. However—and you can most likely see that “however” coming—you both must know tips on how to code in Liquid, or have the funds to rent somebody who does. And constructing pages like that is by no means a fast course of, so that you’ll want so as to add some additional time into your manufacturing schedule.

Customized landing page builders are, because the identify implies, instruments which might be designed that will help you create landing pages quickly and easily. Right here at Unbounce we’re kinda keen on our two touchdown web page builders:

If you need pixel-perfect management over how your pages look, in addition to the power to customise code and scripts, this versatile and powerful tool is correct up your alley.

With Basic Builder you can begin with popular landing page templates, then use the drag-and-drop controls to customise every bit of the web page to completely match your model. Basic Builder performs properly with virtually any advertising and marketing automation or CRM device, and you may also use Zapier to connect to over 1,000 tools.

This AI landing page builder helps you to put collectively lovely, high-converting pages in simply minutes. (Here’s a video demo of simply how fast and simple it’s to make use of.)

Good Builder is ideal for you in case you’re extra fascinated about pumping out eye-catching, conversion-optimized touchdown pages than digging deep into the heart of web page design. The user-friendly interface makes it straightforward to place the web page structure collectively, and Smart Copy can fill the web page with well-written copy with just some clicks.

In fact, we’re not the one recreation on the town. Different in style and well-known web page builders embody Instapage and Leadpages, in addition to Shopify-specific builders like PageFly, Shogun, GemPages, and Zipify Pages—take a look round and see which tool best fits your needs.

Listed below are 4 examples of Shopify touchdown pages which might be gettin’ it completed proper.

Picture courtesy of Physician + Daughter

Physician + Daughter is a cosmetics line made with natural substances. You wouldn’t understand it by taking a look at their touchdown web page, however the enterprise behind the model is definitely The Lee Clinic.

One fast have a look at their web site is all it takes to know why this Shopify product touchdown web page is significant to their advertising and marketing. The homepage does a whole lot of issues—explains who the corporate is, the place they’re situated—however there’s no apparent technique to discover and buy their merchandise.

Let’s dig somewhat deeper and try The Lee Clinic’s product list page.

Picture courtesy of Physician + Daughter

Sending visitors to this web page presents obstacles, too. The copy doesn’t actually inform us all that a lot about the advantages of the product. What’s driving me to study extra and purchase?

Even the person product pages bury numerous key info inside collapsing bullet factors, making it robust for guests to seek out out what the merchandise do or tips on how to use them. And whereas these pages look fairly slick, most ecomm entrepreneurs may spot ’em as Shopify templates.

Picture courtesy of Physician + Daughter

Think about you get a promotional e-mail from The Lee Clinic promoting a site-wide low cost. You click on the hyperlink and end up on the web page with their checklist of merchandise, and even one of many particular product pages. What do you assume would do a greater job of getting you to purchase—that, or this touchdown web page?

Picture courtesy of Physician + Daughter

The Lee Clinic’s touchdown web page (constructed by Webistry) does a incredible job of summarizing the product advantages in an excellent engaging means. The design isn’t simply beautiful—it’s congruent. Clear. Easy. Skilled and attention-grabbing. Actually, it’s only a deal with to have a look at.

Picture courtesy of Nanor Assortment

Nanor Collection sells long-lasting luxurious candles, which is to say they burn actual gradual. If you happen to’re planning a romantic night (or a number of, consecutively), these candles are pour vous.

They’ve received an superior product touchdown web page (one other from Webistry) that does an awesome job of displaying off their product in a beautiful means. It’s horny. Slick. Easy. An alluring invitation, if I have been so inclined.

Picture courtesy of Nanor Assortment

And have a look at how the product is showcased right here.

Picture courtesy of Nanor Assortment

Sure, it’s beautiful and jam-packed with persuasion components, however that’s solely half of it. It sustains the patron’s expertise. It lets them stay on the web page, including gadgets to their cart with out ever having to go away. Evaluate that with the net retailer on their website, the place the person would want to click on out and navigate via a number of pages to realize the identical goal. 

It’s an awesome touchdown web page, proper? So it’ll come as no shock to study it’s changing at a wholesome 5.6%.

Let’s examine it with one other one in all their pages particularly concentrating on Mom’s Day consumers. However earlier than I reveal the conversion charge of this one, take a more in-depth look:

Picture courtesy of Nanor Assortment

Visually, there’s not an enormous distinction between the 2 pages. The true change is within the copy: the final touchdown web page highlights a product characteristic (they’re “long-lasting”) whereas the Mom’s Day web page speaks to the profit clients can derive from that characteristic (making your companion really feel particular with an superior present).

The Mom’s Day web page has another issues working in its favor. There’s a site-wide low cost with a longtime deadline, plus messaging that signifies there may not be sufficient of those candles to go round (“whereas provides final”). It does an excellent job of creating shortage.

So, which do you assume did higher?

The Mom’s Day web page is changing at virtually 15%, basically turning 3X extra guests into clients than the final touchdown web page. It simply goes to point out: advantages promote means higher than options.

Picture courtesy of DIFF Eyewear

DIFF Eyewear is an eyeglass ecomm that offers up a piece of their income in assist of charitable initiatives, serving to present glasses, eye exams, and surgical procedures to folks in want.

The model has a great-looking web site, however like numerous storefronts, it has a ton of components that distract guests from making a purchase order. There are all these menu gadgets. A number of calls to motion. Completely different options and incentives like blue gentle lenses, buy-one-get-one, and philanthropy.

Evaluate the unfocused (as a result of glasses—get it?) expertise of their web site with that of this cell product touchdown web page:

Picture courtesy of DIFF Eyewear

Are you able to see the distinction? Right here, DIFF tilts its messaging on its head. The primary website actually focuses on their humanitarianism, and that’s nice—it’s what their model is all about. However right here, the copy is all concerning the worth to the shopper. There’s no point out of charity. It’s all about making the sale primarily based on the advantages of the product.

Picture courtesy of American Woman

If you happen to or somebody you understand is into American Girl, there’s an excellent probability that you just or they’re actually into American Woman—as in, if a brand new doll is launched or there’s a particular sale on equipment the information should be delivered immediately. 

That’s why this straightforward, but efficient e-mail enroll touchdown web page is so vital. There’s not lots to it, however what is there serves a vital operate.

All of it begins with a direct, attention-grabbing headline: “See what’s new earlier than others do”. This headline and the copy just under it speaks to the love that American Woman followers have for the model and their eagerness to remain on prime of the most recent developments. (Possibly to allow them to get the most recent merchandise and make their associates jealous? We’re not judging.)