September was an thrilling month for the Unbounce staff. We moved into a brand new workplace and cranked into excessive gear for the large push in the direction of our finish of 12 months launch (shhhh).
We bored our family and friends to tears with speak of touchdown pages and conversion advertising and marketing, and we wrote a slew of weblog posts to assist our readers kick their very own touchdown pages within the butt.
In case you’ve solely simply found Unbounce, this can be a excellent place to begin as we roll by way of the highlights from the month.
September’s Best Hits
Right here’s 14 issues we’d love so that you can take a look at. Really, solely 13 of them are solutions. Quantity 12 is an order.
1. Extra touchdown web page optimization suggestions than you possibly can shake a stick at
Kicking issues off in type, we printed what have to be the definitive checklist of landing page optimization tips. In truth, with 101 of them, I’m undecided an even bigger checklist exists wherever. What are the possibilities of somebody commenting with a hyperlink to 102 touchdown web page suggestions 🙂
2. Sticking it to the person: we critiqued the very best web sites of 2009
We began our critique of the very best web sites of 2009 utilizing the “5 Second Rule“. Within the first in what might be a 5-part collection we analyzed Flickr, Scrumptious, Skype and Twitter amongst others.
3. In touchdown pages we belief
In an age of spam, we took a take a look at the way to construct credible touchdown pages. These 15 trust tips ought to help you design touchdown pages with a larger believability issue.
4. Testing your solution to lead gen greatness utilizing your A|B|C’s
To introduce the idea and worth of A|B Testing we mentioned how you should utilize it to uncover the perfect form length for a lead generation landing page. Lead gen pages are so commonplace and so many individuals have necessities about what data to gather, so we devised a solution to make everybody comfortable. Superb.
5. The best way to rule at touchdown pages with Twitter
We printed a free PDF for our month-to-month Conversion Advertising and marketing Report, which confirmed you:
- 5 methods to enhance your touchdown web page conversion fee with Twitter
- The best way to market your touchdown web page with Twitter
- Monitoring and measuring your marketing campaign utilizing Twitter and Google Analytics
6. The advertising and marketing FAIL stamp touched down on the newbies
For anybody beginning out with touchdown pages, we introduced out the Advertising and marketing FAIL Stamp to show the 7 most common newbie mistakes.
7. The NFL optimization playbook
The NFL season began with a slew of missed area targets, so to assist get you again in a conversion mindset we got here up with an entertaining and analogy laden 10-step playbook to optimize your landing pages.
8. The very best use of A|B testing: proving your boss unsuitable
Bored with making the emblem greater? Assume blue is healthier than pink? These are great things to test on your landing pages. Learn how and why.
9. A video about herding cats… and a lesson about focus
Your landing pages should be focused on a single goal. A easy rule of thumb that I may’ve in all probability simply Tweeted about, however right here’s a full submit in regards to the causes and methodology – oh and a humorous video about herding cats.
10. Allow them to Puppies Tweets breathe – the “less-than-140 rule”
It is a easy idea. In case you deplete you full allotment of tweet house (140 characters), you’ll not have any left for folks to Re-Tweet you.
11. The best way to align your advertising and marketing staff for greater conversion
We took a glance contained in the small to medium enterprise office to elucidate the way to align your advertising and marketing staff(s) and get your campaign strategy flowing extra easily by way of the advertising and marketing funnel.
12. Chuck Norris was in the home!
Final Friday, Chuck Norris determined to return and critique our touchdown pages. Really, he got here and deleted all of them from the server and put digital posters of himself throughout our web site. Who’re we to argue?
13. The very best occasions to Tweet and Re-Tweet… ever
We did some analysis into when the best time for Tweeting and Re-Tweeting is. Turns on the market’s a great motive to choose your occasions rigorously for optimum publicity and likewise most re-tweetability (is {that a} phrase?), and we uncovered that the very best time to Tweet is 9am PST, and the very best time to Re-Tweet is 4pm EST – or beer o’clock.
14. The best way to decrease your CPA with touchdown pages
And rounding off the month, we took out our calculators for a lesson in touchdown web page economics, the place we confirmed how utilizing and testing touchdown pages can double your conversions and slash your cost per acquisition (CPA).
We’re eagerly anticipating extra epicness in October, so cease again to see the place we’re at, and depart us a message or two under.