The 16 best A/B testing tools and software alternatives to Google Optimize

You’ve bought a really small workload, tons of free time, and no strain in any respect to supply outcomes, so why would you presumably want a software that will help you with A/B testing?

Okay, you possibly can cease laughing now. You get our level—entrepreneurs as of late are busier than ever, and are sometimes requested to do extra with fewer assets. So it’s a necessity to seek out instruments that not solely prevent effort and time, but additionally get the outcomes you (and your boss) are in search of.

A superb A/B testing software program may help you optimize conversions for landing pages, web sites, campaigns, emails, and extra by offering the next advantages:

Neglect tedious setups and guide evaluation. A/B testing instruments can streamline the method, making it simpler than ever to design, launch, and analyze checks. With drag-and-drop interfaces and automatic studies, A/B testing software can prevent a variety of effort and time.

Does information evaluation make your mind harm? Some A/B testing instruments characteristic built-in analytics dashboards that current leads to clear, actionable insights. No extra squinting at spreadsheets—these instruments make understanding consumer habits as clean as scrolling by way of your favourite social feed.

Making adjustments to your web page can have an effect on your search engine rankings, typically in surprising methods. A/B testing instruments typically include built-in website positioning checks, which you need to use to make sure your experiments don’t ship your rankings plummeting. Most A/B testing instruments additionally allow you to arrange redirects and management which variations engines like google see so you possibly can check with confidence.

A/B testing software program can automate repetitive duties, like sending visitors to completely different variations and triggering checks based mostly on particular circumstances. You’ll have extra time for strategic planning since you’re spending much less time within the jail cells of spreadsheets.

Typically small adjustments can result in large enhancements. Since an A/B testing software permits you to transfer shortly and management how a lot visitors you ship to every variation, you possibly can take possibilities and discover inventive choices with minimal threat.

A/B testing is strongest when it will probably simply be used frequently by all crew members, fairly than only a few consultants. Some A/B testing instruments are accessible and user-friendly, making it straightforward to start out small, scale as you develop, and unlock the facility of data-driven advertising no matter your expertise degree.

So how do you discover the proper A/B testing software to suit your wants? Sadly, there aren’t any courting apps for software program instruments that will help you get the proper match (hmmm, there’s an fascinating enterprise thought…), however we’ve bought the following smartest thing: a useful checklist of options to match to your checklist of necessities.

A/B checks are an amazing place to start out, however there are extra varieties of checks that may enable you to optimize your pages. Search for a software that helps cut up, multivariate, and even server-side testing if that’s your jam. 

You may have probably the most highly effective testing software on this planet, but when utilizing the software feels too difficult, you merely received’t use it. So when you’re looking for an A/B testing software with the capabilities you want, ensure you additionally contemplate the dimensions of your crew, how fluent they’re with expertise, and the way simply they’ll be capable to use the software.

No person likes a sluggish web site, or one which glints due to split-second redirects. Select a software that minimizes influence on page load time and supplies a seamless consumer expertise, holding your guests blissful and conversions flowing.

Not all guests to your web page are alike. Go for a software with superior focusing on and segmentation capabilities, so you possibly can personalize checks based mostly on demographics, habits, and different attributes. (Hey, we all know a tool that’s awesome at doing this.)

Don’t base choices on incomplete information. Be certain that your software supplies dependable outcomes that present you the way properly you’re progressing in the direction of your objectives. You’ll additionally need to get insightful evaluation that may enable you to replace your technique.

Clearly you’ll desire a software that has the pliability to fulfill all of your wants, however if you happen to select a software that doesn’t combine together with your present tech stack then you definately’re in for a reasonably large headache. It’s additionally a good suggestion to future-proof your toolkit by in search of a tool that works with the most commonly-used integrations and platforms like Google Analytics, Salesforce, HubSpot, Zapier, Stripe, Mailchimp, and others. 

Keep in mind, this checklist is simply the start line. Think about your particular wants, price range, and crew’s technical experience when making your selection.

Convey any two entrepreneurs collectively and in the end this query will come up: What’s one of the best software to assist me do my job?

The straightforward (albeit unsatisfying) reply is: It relies upon.

There’s no single software that’s the right match for each single marketer or advertising crew—as an alternative, it’s greatest to take an in depth have a look at what you want, then match that in opposition to what instruments are in a position to present. Comply with these steps and also you’ll discover a software that matches you higher than your favourite pair of denims.

Take a second and checklist what you want: What are your conversion objectives? Do you want primary A/B testing capabilities, or are you in search of superior experimentation choices? Funds performs an element too—be practical about what is smart based mostly in your strategy to A/B testing, together with the quantity of visitors, variety of checks, and many others. Pricing fashions differ wildly, so contemplate month-to-month subscriptions (which are usually cheaper if you pay yearly), pay-as-you-go choices, and even free trials. 

Don’t simply accept clicks and conversions. Search for instruments that collect quantitative and qualitative information, portray a holistic image of consumer habits. Assume heatmaps, session recordings, and surveys—the extra insights, the higher you possibly can optimize.

Select a software that matches your crew’s talent set and method of working. Some platforms are drag-and-drop heaven whereas others require coding know-how, so search for one which empowers your crew, as an alternative of irritating them.

Even one of the best instruments typically want a serving to hand. Search for a platform with responsive and educated buyer assist, able to reply your questions and information you in your testing journey.

Learn what different entrepreneurs are saying (G2 is a great source of reviews), scour comparability charts, and don’t be afraid to ask for suggestions. Social proof is highly effective, and it will probably enable you to keep away from adopting a software that finally ends up leaving a nasty style in your mouth. Additionally, our list of top tools below will present you which of them instruments are robust within the areas that matter most to you.

Many A/B testing instruments supply free trials, so reap the benefits of them. Put the platform by way of its paces, see if it integrates together with your current instruments, and most significantly, ensure it looks like an excellent match in your crew. 

Defending your information (and the info of your clients) is essential. Select a software with strong safety measures and compliance certifications to maintain your data secure and sound. Keep in mind, information breaches are not any joke—prioritize safety from the get-go.

Okay, now it’s time for the primary occasion. Right here’s an all-star lineup of in style A/B testing instruments, together with the important thing particulars you should resolve which one is best for you.

Picture courtesy of, properly, us

Right here at Unbounce, we don’t actually prefer to toot our personal horn—except it advantages you. We’ve been serving to entrepreneurs construct touchdown pages for a very long time, so if you happen to’re in search of a touchdown web page builder with built-in A/B testing performance, you’ve discovered it.

• A/B testing built-in: Take a look at headlines, buttons, photographs, and extra with out coding
• Versatile testing choices: Natively built-in testing, multivariate testing, limitless web page variants, and extra
• Drag-and-drop builder: Construct lovely, responsive touchdown pages even if you happen to’re not a designer or developer
• Landing page templates: Select from a variety of pre-designed templates to get began shortly
• AI conversion optimization: Use AI to robotically direct guests to the best-performing model of a web page for that particular viewers, maximizing ROI
• Simple to make use of: The intuitive interface is nice for all entrepreneurs, whether or not you’re a newbie or a tech-savvy veteran

• Small, medium, and huge companies
• Customers of any degree of technical experience

• A/B testing plans begin at $112/month (billed yearly)
• 14-day free trial

• “The A/B testing performance is excellent, with clear metrics on visitors weighting.”
• “The reporting characteristic is nice and love that A/B checks present confidence ranges so that you can finish your checks.”

Picture courtesy of AB Tasty

AB Tasty is a sturdy A/B testing platform with a variety of options and AI capabilities. It’s notably appropriate for enterprise ecommerce companies looking for superior optimization instruments and customized experiences. 

• Intensive characteristic set: A/B, cut up, multivariate, and multipage checks, in addition to AI-powered focusing on, drag-and-drop editor, superior segmentation, and server-side testing
• Visible editor: Intuitive interface simplifies check creation, even for non-technical customers
• Deal with e-commerce: Analyze ROI, achieve insights into consumer habits, and personalize experiences based mostly on transactional and site information
• Enterprise corporations: Scalable platform with superior options for advanced testing eventualities

• Touchdown pages and net pages
• Cellular apps

• Medium and huge ecommerce and enterprise corporations

• Pricing is accessible upon request

• “The flexibility to check completely different variations and shortly analyze outcomes has considerably improved the efficacity of our crew.”
• “Simply outline information layer occasions for tracked objectives.”

Picture courtesy of Optimizely

Optimizely is a robust A/B testing platform constructed for enterprise-level companies with high-traffic web sites and sophisticated testing wants. It provides a complete suite of options, together with net and have experimentation, content material administration, and personalization.

• A/B testing choices: Run limitless concurrent A/B, multivariate, and multi-page experiments
• Visible editor: Intuitive interface allows you to construct check variations with out coding, utilizing drag-and-drop instruments and templates
• Server-side testing: Take a look at adjustments with out impacting web site efficiency
• Personalization: Ship customized experiences to completely different consumer segments
• Omnichannel experimentation: Optimize throughout web sites, cellular apps, and different digital channels
• Highly effective reporting and analytics: Achieve insights into your check outcomes and monitor key metrics

• Touchdown pages and net pages
• Cellular apps

• Medium and huge enterprise corporations with massive web sites and sophisticated testing wants

• Pricing is accessible upon request

• “I like that they carried out new profit capabilities for multivariate testing and net experimentation, plus the assist is good as a result of after they clear up issues it’s finished in a pleasant method.”
• “I prefer it for a way straightforward it’s to arrange and the net information entry for optimization and testing.”

VWO is a well-liked A/B testing platform with a variety of options and pricing plans to cater to companies of all sizes. It provides user-friendly instruments for creating and operating A/B checks, heatmaps, and personalization campaigns.

• A/B testing: Run A/B, multivariate, and cut up URL checks
• Visible editor: Create check variations with out coding
• Server-side testing: Take a look at adjustments with out impacting web site efficiency
• Personalization: Ship focused experiences based mostly on customer segments
• Heatmaps and session recordings: Achieve insights into consumer habits

• Touchdown pages and net pages
• Cellular apps

• Small, medium, and huge companies

• Plans embody free tier and free 30-day trial

• “The dashboard is clear and graphics are properly defined.”
• “Testing the campaigns are very straightforward and you may have the modifications examined while you’re altering the configurations.”

Picture courtesy of Adobe Goal

Adobe Target is a robust A/B testing and personalization platform for enterprise companies. It provides superior options like AI-powered personalization, omnichannel testing, and server-side testing to optimize your complete buyer journey throughout net, cellular, and extra.

• A/B testing and multivariate testing: Take a look at photographs, copy, UI, and structure throughout platforms
• Visible editor: Create check variations simply
• Server-side and client-side testing: Take a look at adjustments with out impacting web site efficiency
• Omnichannel personalization: Ship customized experiences throughout channels
• AI-powered automation: Automate testing and personalization duties
• Integrations: Integrates with Adobe Expertise Cloud, Adobe Analytics, and different instruments

• Touchdown pages and net pages

• Medium to massive enterprise companies
• Customers with technical experience

• Pricing is accessible upon request

• “The most effective half about it’s that we will analyse our advertising efforts and dynamically regulate content material and provides based mostly on the customers’ behaviour.”
• “Actual time information that’s straightforward to acquire and achieve insights, limitless variety of methods to offer customized on-line experiences.”

Picture courtesy of Statsig

Statsig is a platform designed for builders to speed up product growth and optimize characteristic administration. It provides a collection of instruments for A/B testing, characteristic flags, and information evaluation, serving to groups experiment with new options, measure their influence, and confidently roll them out.

• A/B testing: Run user-level and device-level experiments with a number of variants
• Intuitive interface: Simple to make use of for each technical and non-technical customers
• Function flags: Handle characteristic releases with management and rollbacks
• Information evaluation: Achieve insights from experiments with pre-computed metrics and superior analytics
• Native information warehouse experimentation: No information exports wanted—analyze experiment information immediately in your warehouse
• Open-source SDKs: Customizable and clear code for integration

• Touchdown pages and net pages

• Improvement and product groups
• Organizations that run large-scale experiments

• “Their Holdouts, A/B/N Experiments, Dynamic Configs & Focusing on instruments are all properly designed & carried out so you possibly can experiment & study shortly.”
• “Statsig provides console APIs, permitting for personalization and integration with current methods.”

Picture courtesy of Dynamic Yield

Dynamic Yield is a complete platform providing each highly effective personalization and superior A/B testing capabilities. It caters to companies looking for to remodel digital buyer experiences throughout numerous channels by way of tailor-made content material, product suggestions, and dynamic provides.

• A/B testing: Shopper-side and server-side A/B testing for web sites, apps, emails, and adverts
• Visible editor: Create check variations and personalize content material with out coding
• Personalization: Predictive focusing on, product suggestions, content material tailoring, dynamic web page restructuring throughout completely different channels (net, cellular, electronic mail, adverts)

• Touchdown pages and net pages
• Cellular apps
• Electronic mail
• Show adverts

• Enterprise companies
• Customers with technical experience

• Pricing is accessible upon request

• “The brand new detailed statistics present invaluable insights into the effectiveness of ongoing experiments and campaigns.”
• “The Viewers Supervisor characteristic particularly has been a giant differentiator for us, as a result of it permits us to scalably digest insights from throughout our visitors, perceive completely different behaviors and preferences, and map that again to our methods and campaigns.”

Picture courtesy of Apptimize

Apptimize is a platform specializing in cellular A/B testing and have administration, focusing on companies with cellular apps and a cross-channel presence. It helps optimize consumer expertise, engagement, and income throughout cellular, net, and even in-store channels.

• A/B testing: Run A/B, multivariate, and cut up checks throughout iOS and Android apps
• Visible editor: Create check variations with out coding
• Segmentation: Goal particular consumer segments for exact testing
• Code editor: Implement advanced adjustments with customized code blocks
• Dynamic variable testing: Experiment with app variables immediately from the dashboard

• Companies with a robust concentrate on cellular app optimization and cross-platform buyer journeys

• Plans embody free tier
• Pricing is accessible upon request

• “Apptimize has many nice capabilities together with a dependable visible testing software and a strong programmatic editor with which you’ll be able to construct many testing pushed product choices.”
• “Ramp checks up, flip checks off, flip checks on. Function flags. It’s all there they usually proceed to take a position and enhance.”

Picture courtesy of Kameleoon

Kameleoon is a robust unified platform for A/B testing, characteristic experimentation, and AI-powered personalization. It caters to enterprise-level companies looking for to optimize consumer experiences throughout net, cellular apps, and server-side options. Its concentrate on data-driven insights, superior options, and integration flexibility makes it best for advanced testing eventualities and customized experiences.

• Internet, full-stack, and have experimentation: Run A/B checks throughout net, cellular, and server-side environments
• Visible editor: Create check variations with out coding
• AI-driven personalization: Ship tailor-made experiences based mostly on customer habits and predictions
• Superior focusing on: Goal particular consumer segments for exact experimentation
• Code editor: Implement advanced adjustments for superior testing
• Predictive pre-test simulations: Estimate variant efficiency earlier than launch

• Touchdown pages and net pages
• Cellular apps

• Enterprise-level companies
• Customers with technical experience

• Pricing is accessible upon request

• “Their statistical reporting and instruments make it straightforward to know what’s working.”
• “I just like the reactivity of the consulting and technical groups. They assist me construct the check roadmap and provides correct suggestions.”

Picture courtesy of Oracle Maxymiser

Oracle Maxymiser is a sturdy web site and cellular app optimization software providing superior A/B testing, personalization, and real-time behavioral focusing on. It caters to massive enterprises looking for to optimize consumer expertise, enhance conversions, and personalize buyer journeys. 

• A/B testing: Superior A/B and multivariate testing for web sites and cellular apps
• Visible editor: Create check variations and design campaigns with out coding
• Actual-time personalization: Ship customized content material and suggestions based mostly on customer habits
• Behavioral focusing on: Goal particular customer segments with related messages and provides
• Heatmaps and in-session information: Achieve deeper insights into consumer habits
• Predictive analytics: Goal guests and set triggers for customized experiences
• Oracle ecosystem: Integration with different Oracle merchandise and information sources makes it best for organizations already invested within the Oracle platform

• Touchdown pages and net pages
• Cellular apps

• Enterprise companies
• Organizations already utilizing Oracle merchandise

• Pricing is accessible upon request

• “Organising A/B checks was straight-forward and good ranges of customer support.”
• “It permits us to view how a lot visitors we now have, what techniques, adverts and designs work greatest, and customarily helps us visualize our information.”

Picture courtesy of SiteSpect

SiteSpect is a sophisticated A/B testing and optimization platform with a robust concentrate on server-side testing and scalability. Supreme for technically savvy organizations looking for deep information insights, excessive efficiency, and safe testing, it provides complete options for A/B testing, personalization, rollouts, and AI-powered suggestions.

• A/B and multivariate testing: Run A/B, multivariate, and server-side checks
• Visible editor: Create check variations with out coding
• Server-side testing: Take a look at adjustments with out impacting consumer expertise
• Personalization: Ship customized experiences based mostly on consumer information
• Function rollouts: Handle and management characteristic releases with out code adjustments
• AI-powered suggestions: Suggest merchandise based mostly on consumer habits

• Touchdown pages and net pages

• Organizations with advanced testing wants and devoted technical assets

• Pricing is accessible upon request

• “Sitespect has very highly effective instruments that assist make focusing on particular customers or pages in your checks.”
• “I’m able to section my information shortly and effectively with little or no effort. I’m additionally in a position to simply export the uncooked datasets for extra advanced analyses.”

Picture courtesy of Convert

Convert is a robust and user-friendly A/B testing software that excels in conversion optimization and provides a variety of options. Its intuitive drag-and-drop builder makes it straightforward even for non-technical customers, whereas the superior code editor caters to advanced wants.

• A/B testing: A/B, cut up, multivariate, and multipage testing
• Visible editor: Drag-and-drop interface for simple check creation
• Segmentation: 40+ viewers segments for focused testing
• Code editor: Permits you to do advanced experiments
• Reporting: In-depth studies with CRO, ROI, AOV, and outcome significance
• SmartInsert: Ensures flicker-free client-side testing

• Touchdown pages and net pages

• Small to medium companies
• Businesses and CRO consultants

• Fundamental plan begins at $349/month (billed yearly)
• 15-day free trial obtainable

• “Extremely fast software offering tons of efficiency and flickerless A/B testing, all packed in an intuitive UI.”
• “I beloved the pliability they supply whereas creating advanced experiences just like the experiences life cycle occasions.”

Picture courtesy of Omniconvert

Omniconvert is an all-in-one buyer intelligence platform with a robust concentrate on ecommerce. It helps companies perceive, section, convert, and retain clients. Its user-friendly interface and visible editor make it appropriate for each technical and non-technical customers.

• Information gathering: A/B testing, cut up URL testing, and surveys
• Select your individual editor: Visible editor and code editor for check creation
• Personalization choices: Together with pop-ups, suggestions, and extra
• Buyer segments: 40+ segmentation parameters
• Superior analytics: With Bayesian and Frequentist algorithms

• Touchdown pages and net pages

• Medium to massive ecommerce companies

• “The software touches on many facets we care about when analysing and optimising the interface and the various paths the leads take earlier than turning into clients.”
• “The vary of capabilities is large. From A/B checks to advertising popups to surveys, all the pieces is feasible.”

Picture courtesy of Loopy Egg

Crazy Egg is an online optimization platform that gives A/B testing alongside different options like heatmaps, session recordings, and clickstream information. It’s identified for its user-friendly interface, visible insights, and inexpensive pricing. Whereas it doesn’t have probably the most superior options, it’s best for small companies looking for to grasp consumer habits, optimize web site layouts, and enhance conversions.

• Testing instruments: A/B testing and cut up testing
• Visible editor: Simply create check variations, no coding required
• Different methods to collect information: Heatmaps, session recordings, and clickstream information
• In-depth studies: With Confetti Report and Clickmaps

• Touchdown pages and net pages

• Small companies with restricted budgets and technical experience

• Plans begin at $49/month (billed yearly)
• 30-day free trial obtainable on all plans

• “Loopy Egg may be very straightforward to make use of and we will visualize the exercise of the guests to our web site.”
• “Also can take recordings of precise consumer experiences on the positioning, which may be very useful for figuring out errors.”

Picture courtesy of Convertize

Convertize is an A/B testing software providing a user-friendly interface and sensible options like Autopilot for visitors administration and Hybrid Statistics for dependable outcomes. It emphasizes straightforward experimentation with no coding required and personalization choices for improved engagement.

• A/B testing: Launch A/B checks in minutes, and the library of 150 A/B testing concepts makes it straightforward to get a operating begin
• Visible editor: Drag-and-drop interface simplifies the method of making web page variations
• Personalization choices: Together with nudges, social proofs, FOMO messages
• Autopilot: For visitors administration and conversion maximization

• Touchdown pages and net pages

• Small to medium companies in search of a user-friendly software

• Plans begin at $49/month (billed yearly)
• 14-day free trial obtainable

• “Convertize is simple to make use of, all the pieces is evident there even if you happen to’re not skilled in advertising and utilizing instruments.”
• “Besides for putting one line of code in your web site, you are able to do all the pieces with no net developer or IT assist.”

Picture courtesy of Zoho PageSense

Zoho PageSense is an inexpensive A/B testing and optimization platform with a robust concentrate on user-friendliness. It provides a visible editor for creating variations, superior focusing on choices, and heatmaps for deeper insights.

• A/B testing: Run A/B checks and cut up URL checks
• Visible editor: For straightforward variation creation
• Personalization: Superior segmentation choices
• Information gathering: Heatmaps and session recordings
• Fast insights: Actual-time analytics and reporting
• Push notifications: Primarily based on customer habits
• Zoho platform: Integrates with different Zoho merchandise

• Touchdown pages and net pages

• Small and medium companies
• Zoho platform customers

• Plans begin at $12/month (billed yearly)
• 15-day free trial obtainable

• “Zoho Pagesense has options that enable me to observe precisely what an individual is viewing after they’re approaching this web page.”
• “An excellent software to trace web site efficiency and perceive the consumer’s engagement with our net pages.”

After you’ve chosen the proper A/B testing software in your group, you should construct an setting the place you possibly can discover the software’s full potential. That’s why it’s essential to embed testing into your advertising DNA and make it a part of your tradition.

Making a test-first tradition means transitioning from “I believe” to “I do know” by letting information drive choices. It’s about difficult each assumption, whether or not you’re testing a popup, CTA, hero picture, product description, web page design, and even your general worth proposition.

Some entrepreneurs may have a look at A/B testing as an impediment that slows them down, however the truth is that A/B testing can truly enable you to transfer quicker in the long term. With choices pushed by information you possibly can advance in the direction of higher outcomes with confidence, fairly than having to again up and repair points brought on by hunch-based assumptions.

By constructing a tradition of testing and experimentation, you and your crew can embark on a journey of fixed enchancment, progress, and excessive fives out of your boss. Unsure easy methods to get there? You can begin by asking your self (and your crew) these questions:

How do you make choices?

Do your choices lean extra on information or private opinions? It’s time to guage any potential biases. Make sure that information performs a big position in your decision-making, as relying purely on opinions and assumptions can lead you down some fairly tough (and doubtlessly hazardous) paths.

How do you are feeling about testing?

Does it spark curiosity or reluctance? Examine these attitudes—maybe there’s a perception that testing is just too costly or advanced and assess if these beliefs are literally true.

How do you react to novel and inventive concepts?

When somebody presents an intriguing and possibly even dangerous thought, is there room to experiment or are you pushed in the direction of the tried and true? Think about if a cautious strategy is hindering your efficiency, particularly in sectors the place competitors is fierce.

How regularly do you employ testing?

Is testing woven into your every day duties, or is it extra of an afterthought? If testing isn’t intentionally woven into your routine, it in all probability doesn’t occur as typically because it ought to. Take into consideration how testing can change into a pure a part of your processes, so it turns into the default fairly than a disruption.

By embedding A/B testing into your tradition, you not solely optimize your touchdown pages but additionally empower your crew to embrace experimentation, drive creativity, and leverage insights to steer your advertising methods towards success.

Because you’re a sensible marketer who understands the worth of touchdown pages, you’ll additionally see how worthwhile it’s to pick out a landing page builder that has a number of options constructed proper in. The Unbounce builder is intuitive and simple to make use of, with an AI-powered copy generator and lots of of beautifully designed templates to select from to get you started. After you’ve launched your pages, you need to use the built-in analytics to trace their efficiency and see what’s working and what wants enchancment.

On high of all that there’s the built-in A/B testing characteristic, which lets you arrange and execute A/B checks in simply minutes. You may tweak, check, and triumph with only a few clicks, all inside the identical software that helped you construct these beautiful touchdown pages. It’s like having your cake and consuming it too, however on this case, the cake is your touchdown pages, and consuming it’s watching your conversion charges soar.