The Touchdown Web page Optimization Course of
In the present day marks the beginning of Touchdown Web page Optimization (LPO) Week, which is able to embody 5 nice posts to show you how to create touchdown pages that convert higher than ever. To present you an summary of what we’ll be protecting, try this listing of LPO goodness:
- Monday (at present): A free book “The Ultimate Guide to Landing Page Optimization” – (58 web page PDF)
- Tuesday: The Flexible Framework for Writing High-Converting Landing Page Copy
- Wednesday: 3 Ways to Increase Your Conversion Rate With Images [Case Studies]
- Thursday: 13 Delicious Landing Pages Get Critiqued for Conversion
- Friday: Landing Page Optimization by the Numbers [Infographic]
To present you a style of what’s within the book, right here’s a slice of 1 chapter so you possibly can see what you’re getting. Get pleasure from.
PREVIEW: Staff Workflow within the LPO Course of
There are two methods on your crew members to work collectively:
1. The standard linear offline strategy: Right here every crew member does their piece of labor, creates a deliverable and passes it to the following particular person within the line. On the finish of the method, the ultimate web page design is handed to a improvement crew to assemble the HTML model and push it dwell.
Click on for full-size picture.
You may see from the diagram, that conversion studies are created by IT to be handed again to the marketing campaign supervisor to debate with stakeholders prior to creating choices on how the crew ought to proceed with testing.
2. The collaborative multi-user on-line cloud strategy: Right here a crew works collectively in a multi-user setting, the place they will collaborate to create the web page in a single place. That is facilitated by way of a cloud-based creation instrument that bypasses the IT improvement section.
This time, conversion knowledge is instantly obtainable for your entire crew to see, permitting testing and optimization to proceed rather more rapidly.
Be aware: this strategy is made attainable by on-line instruments equivalent to Unbounce.
In order that’s only a quick preview of what’s inside at present’s book. Download it now.
