I’m not speaking about your own home web page. Certain that will get probably the most visitors, however discover the qualifier within the put up title; highest-traffic “lowest-converting”.
However why would you care a couple of low changing web page? As a result of chances are high, it’s not changing since you forgot so as to add a name to motion (CTA).
I’m certain you realize about some pages like this in your web site, however you’re utilizing one of many following excuses to do nothing about it:
- I don’t have the bandwidth to take care of it.
- It’s not my accountability.
- I don’t know what to do with it.
- I’ll get to it later.
The final excuse is absolutely the worst. Since you by no means will “get to it”.
It’s 2018 – Cease Losing Time Ignoring This Web page
Don’t begin this 12 months with yet one more failed try and go to the health club. Commit in the future to optimizing only one web page.
For Unbounce, that web page is “What is a landing page?“. We’ve held the #1 spot in Google for this time period since early 2010, and guess what? We haven’t up to date it since early 2010.
Each time we have a look at Google Analytics, we see this:
10,000 distinctive guests each month to that web page. And 84.15% of them are NEW guests. That’s an unbelievable quantity of worth.
What does the web page seem like?
It was embarrassing, to say the least. Spoiler alert I up to date it final evening. However right here’s a screenshot of the abomination that was our earlier 8 years of letting guests down.
A couple of observations
- The content material is historic, and has a whole lot of ineffective info. A few of which is essentially incorrect.
- The CSS is all damaged making the format and studying expertise horrible.
- It hyperlinks to a foul weblog put up I wrote in 2010 that has a photograph of Miley Cyrus sporting a carrot costume.
You learn that proper. Miley Cyrus in a carrot costume is the decision to motion on the best visitors web page on our web site (other than our homepage). #facepalm
The best way to Convert Prime-of-Funnel (TOFU) Visitors
“What’s a Touchdown Web page?” is probably the most TOFU web page on our web site, which implies we have to select fastidiously after we ask individuals to do one thing.
I made a decision to go along with three choices in a choose-your-own-adventure format, as a studying train so we will examine what these guests are literally in search of.
Choice 1: “I’m new to touchdown pages, and wish to study extra.”
CTA >> [ Watch The Landing Page Sessions Video Series ]
Choice 2: “I’ve a touchdown web page, however I’m undecided how good it’s.”
CTA >> [ Grade Your Page With The Landing Page Analyzer ]
Choice 3: “I must construct a touchdown web page.”
CTA >> [ Try The Unbounce Builder in Preview Mode ]
The New “What’s a…” Web page
(Click on to see the full-length web page in a scrolling lightbox.)
Excessive-Visitors, Sure. Excessive-Changing? We’ll see.
I’ll be wanting on the analytics (Hotjar click on and scroll heatmaps), Google Analytics (adjustments in primary conduct), KISS Metrics (adjustments in signups), and I’ll report again with the outcomes later in Product Awareness Month.
Discover your highest-traffic lowest-converting web page, now
Do it.
Cheers
Oli Gardner
p.s.